Since May 18th, when I originally posted the article, American Airlines has lost more than half a billion dollars. It has done nothing to update its tarnished image. In fact, it has started bizarre initiatives targeting minorities that I have trouble describing as anything but insulting. They launched BlackAtlas.com, a site targeting African Americans; AA Rainbow, a site it calls “the only LGBT dedicated sales team in the industry,” and AA Women, which, for some reason, targets women. People from all these groups have emailed me about these sites, remarking that they are confused, insulted, and feel singled-out. “It feels like AA is perpetuating the 50’s stereotype of a woman,” one woman told me, “and targeting us by promoting vacations for the man of the house to purchase.
From The Incompetence of American Airlines & The Fate of Mr. X. This is just pathetic on American Airlines part. For the back story, read this and then this.
